It’s impossible to think about the impact books have had on the world without stopping to think about typesetting.
Just as digital distribution and retail have revolutionized the way people read books in today’s world, typesetting had a monumental impact in earlier times.
在全球東部和西方，排版有助於使信息和娛樂更可達。沒有advance of typesetting那books would have remained out of reach for the vast majority of the world’s population.
即使在今天排版的遺產也為甚至是最先進和當代的數字圖書創作服務提供了奠定了基礎。
為圖書愛好者和獨立的作者一樣,它s interesting to consider the legacy of typesetting and why it still matters in today’s world.
Offer a quality first impression
盡管independent publishing has made it easier比以往任何時候都要為世界為世界提供一本書而不支持一個主要出版商，它還取消了許多與傳統出版相關的質量控製進程。
Unfortunately, a lack of quality can create a bad impression of not just a particular book, but the independent publishing world as a whole.
The worst examples of vanity publishing showcase the importance ofoffering qualityand creating a great first impression. When a work of art such as a book is treated as a commodity and its creation is rushed, it’s hard for readers to feel excited about investing their time and money into that book.
Typesetting is one of the most effective ways for indie authors to offer a quality experience for readers. Just asbook coversinspire someone browsing books to take a closer look, quality typesetting can encourage them to enjoy their initial glance at the book’s contents and feel confident that purchasing the title will be worthwhile.
This is equally important for self-publishedebookand print books alike. Features, like Look Inside on Amazon, allow potential readers to take a glance at a book before buying it. If someone chooses to preview a self-published book and sees a beautifully typeset book, they are a lot more likely to end up purchasing it. The converse is also true. Even the most有趣的頭銜and captivating cover can fail to convince a potential reader if the interior design and layout are frustrating.
卓越在排版中也對自我發表的書籍的印刷副本至關重要。雖然電子閱讀器設備和應用程序允許讀者調整字體大小和其他方麵的偏好，但物理副本沒有此類選項。因此，在創建本書的物理副本之前，可以在創建本書的物理副本之前是必不可少的。
Improve the readability experience
超越最初的印象讀者在考慮一本新書時，排版也是一本書購買並被讀取的一本書一旦讀書的重要一部分。
有這麼多的排版錯誤可能導致讀者在文本中丟失沉浸量。在虛構的情況下，糟糕的排版可能導致讀者趕出由於頁麵上的錯誤而被製作的世界。對於非小說，有人留下重點並保留他們正在學習的信息更難book is laid out in a bad or suboptimal format.
Some of the major typesetting errors that befall books include:
- Contrast.不當contrast can cause a book to look flat and unengaging. Proper contrasting leads to areader’s attentionbeing drawn to the most important parts of the page.
- Spacing.Spacing that is either too tight or loose results in an improper reading flow. Consider the space at the end of a chapter orparagraph. The difference in size between them has meaning and affects the reader accordingly.
- Structure.沒有proper structure，在頁麵上的文本含義更難。考慮頁碼和腳注相對於書體的身體文本的定位。如果這些都是平等的，混亂會隨之而來。
- Images.If you’ve ever read a textbook with low-quality圖像演示文稿，你會知道它對整體體驗有多麼有害。清除和正確放置的圖像對於避免令人沮喪的讀者至關重要。
Just as proper editing is essential to help your reader get the maximum amount of value from your book’s content, quality typesetting is crucial in its presentation.
Present the right font choices
Font choice and presentation is one of the most interesting elements of typesetting. It’s a mixture of science and art.
For example, the difference in size between header text and body text is a technical aspect that impacts a reader’s experience. This can be seen as something of a quantitative, almost scientific aspect of typesetting. Choice of font and the impression it makes on the reader is more of a creative, qualitative aspect.
Essentially, proper font choice is all about showcasing your word choice in a way that doesn’t distract the reader from your intended meaning and instead enhances it.
For example, a chapter title presented in cursive font might be a suitable choice for plenty of books. However, if the body text was written in cursive, it would be distracting and unsuitable.
Font suitability and pairing are also important parts of creating the best possible reader experience. The type of font that works well for a work of horror is unlikely to also work for lighthearted romance.As for pairing那it’s important for different fonts on the same page or space to have compatibility and create the right impression.
Why does typesetting matter to authors today?
Perhaps typesetting as a concept might seem somewhat archaic. Is it worth thinking about in today’s world where we have access to digital writing and formatting tools?
盡管it’s possible to succeed as an indie author without a knowledge of and appreciation for typesetting, gaining one is certainly an advantage.
If you take the time to appreciate typesetting, you’ll understand why layout and design choices matterfor your book. You can offer an informed opinion on any layout or design choices that are part of your next project.
But it’s also worthwhile to appreciate typesetting for its legacy and the impact it’s had. Without typesetting and everything that’s followed it, books would never have become accessible, and there would be no prospect of indie authors creating quality work in today’s world.
當你停下來思考世界就像沒有排版的情況一樣，很容易花點時間，欣賞它的差異。那
